Museum of Wisconsin Art: Bold Contemporary Image Unveiled

The new Museum of Wisconsin Art logo unveiled January 12, 2007 with State of Wisconsin Lieutenant Governor Barbara Lawton projects “a bold and contemporary image that reflects the forward thinking of the museum’s vision for the future,” said Tom Lidtke, Executive Director of the Museum of Wisconsin Art.

Michael Albiero, Creative Director of Versant, a Milwaukee marketing firm, designed the new logo and web site at www.wisconsinart.org. “The logo design is meant to bridge the gap between the classic and the contemporary representing the broad range of art work on display at the museum,” said Albiero.

For the past 46 years, the museum has been known as the West Bend Art Museum and since 1988, has been the only museum dedicated to collecting the works of Wisconsin artists. Three renowned contemporary Wisconsin artists, Tom Uttech of Saukville, Evelyn Patricia Terry of Milwaukee, and Charles Dwyer of Bay View marked the establishment of the new regional museum by donating art work from their personal collections.

Founded 45 years ago by the Andrew J. Pick Family, the new Museum of Wisconsin Art is currently 21,000 square feet, exhibiting a substantial collection of pre-1950 Wisconsin art. Its archive lists approximately 6,000 Wisconsin artists. “Our new museum’s expansion will allow us to add post-1950’s visual art of Wisconsinites,” said Lidtke. “We plan to double our size and intend to include all visual arts media from all time frames including paintings, sculpture, glass, pottery, basketry and other decorative arts.” Last year the museum enrolled over 600 in art education programs and was visited by 2,100 children through school tours.

The new Museum of Wisconsin Art is located in the Cultural District of downtown West Bend, 40 miles northwest of Milwaukee, at 300 South 6th Avenue, 262-334-9638, www.wisconsinart.org. Hours: 10:00 am to 4:30 pm Wednesday through Saturday, 1:00 to 4:30 pm Sundays. Closed Mondays and Tuesdays, but open by arrangement.

Della Wells (second from right), with friends at her "One From Wisconsin" exhibit at the Museum of Wisconsin Art. Della Wells (second from right), with friends at her "One From Wisconsin" exhibit at the Museum of Wisconsin Art.
Della Wells (second from right), with friends at her "One From Wisconsin" exhibit at the Museum of Wisconsin Art.
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Related Website: www.wbartmuseum.com