Business of Art Symposium January 10-12, 2008

Today’s visual artists need practical business knowledge. That’s why Peninsula Art School created the “Business of Art” Symposium, which runs January 10-12, 2008 at the school’s Fish Creek facility.

In this series of presentations by working artists and experts in various fields, participants will gain insight and valuable resources to help them put their best foot forward and market themselves and their artwork. Individual sessions are $35 each for art school member and $40 for non-members; tuition for all five sessions is $150. Register by phone at 920-868-3455.

The Business of Art Symposium schedule is as follows:
DAY ONE: THURSDAY, JANUARY 10
Morning: 9am to Noon
Writing Your Artist Statement and Biography with Kay McKinley Arneson
Often your first impression to a prospective art buyer or gallery is through your artist statement and artist biography. Find out how to professionally present yourself and your work through words. Includes hands-on time to work on your own materials, and a peer review of writing done during class.

Afternoon: 1pm to 4pm
Building Your Portfolio with Bill Budelman
Once you have your artist statement, biography, and a body of work, how do you combine and present them in the most effective way to showcase and market your artwork. Participating artists are invited to bring their current portfolios of artwork for either individual or group evaluation and discussion.

DAY TWO: FRIDAY, JANUARY 11
Morning: 9am to Noon
Creating a Body of Work with Shan Bryan Hanson, Craig Blietz and Suzanne Rose
Galleries and sophisticated art buyers expect to see a body of work to select from. What is a “body of work”? How do you come up with an idea for a body of work or a series? How does an artist carry the ideas from concept to finished pieces?

Afternoon: 1pm to 4pm
The Art of Being in a Gallery with Michael Nitsch
How do you get into a gallery? Which galleries do you pursue? Is your work suited to galleries? How will you be involved in the visual experience? What is the cost of selling through a gallery and how do you price your work? These are just some of the questions we will explore.

DAY THREE: SATURDAY, JANUARY 12
Morning: 9am to Noon
Marketing Your Concepts with Thom Qualkinbush
As a group we’ll develop a basic marketing plan to market your art. We’ll also take a look at promotional options that serve to execute the promotional piece of the marketing plan pie.

Door County’s Peninsula Art School is located at 3900 County Hwy F, in Fish Creek, Wisconsin. Hours are Monday through Saturday, 9am-5pm. www.peninsulaartschool.com.