wisconsinart.org/exhibitions/joy-ride-designing-trek.aspx
Trek designers give a behind-the-scenes look at their work and share what it’s like to work for an organization dedicated to making the world a more bike-friendly place.

Trek Designer Panel

Museum of Wisconsin Art
205 Veterans Avenue
West Bend, WI 53095
April 19,
Talk Thursday, April 19, 2018 6:30–7:30
Trek designers give a behind-the-scenes look at their work and share what it’s like to work for an organization dedicated to making the world a more bike-friendly place.

From its humble beginning, handcrafting steel bike frames in a rural Wisconsin barn, to becoming one of the dominant players in a global multi-billion dollar cycling market, Joy Ride highlights Trek Bicycle’s Wisconsin heritage, design innovation, and dedication to making the world a more bike-friendly place.